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NEWS FROM
Our Better World
Taste the Local Difference 2014 launches at Tom’s Food Markets
Tom’s is the proving ground for a new marketing strategy featuring brightly colored “shelf talker” labels, designed to help shoppers identify the local food throughout the stores. The shelf talkers also show how far each product was grown or made from that particular store, helping consumers determine for themselves what “local” means to them.
Fresh to TC: Experiencing Smart Commute Week
Seeing how many people came out to the Smart Commute Week events made me wonder how this event came about and its place in the Traverse City community. I had the opportunity to sit down with Arianne Whittaker from TART Trails, which organizers the week, and ask her some questions.
Little reassurance at symposium on Straits pipeline
On June 24, Tip of the Mitt Watershed Council hosted the Northern Michigan Pipeline Symposium in Petoskey, bringing together state and national groups involved-or concerned-about the aging oil pipelines running through the Mackinac Straits. The event provided a forum for regulators and Enbridge, the company that owns the pipeline, to reassure the public about the threat of a spill. Unfortunately, most people left just as concerned about the risk as when they arrived.