Farmer Support
taste the local difference
Taste the Local Difference is Michigan’s local food marketing agency, founded on the mission "to educate consumers about the value of local food, and support food and farming entrepreneurs in building successful, well-connected, and thoughtful businesses."
The roots of Taste the Local Difference go back to 2002, when Groundwork (Michigan Land Use Institute at the time) published a report titled The New Entrepreneurial Agriculture: A Key Piece of the Farmland Protection Puzzle. The premise was that farmers, farmland, and the rural landscape we love were at risk of disappearing because developers could pay farmers more for their land than farmers could earn through the limited market options available at the time – largely bulk, global commodity markets that provided untenably low prices to farms. We used our communications expertise to elevate a trend emerging across the country: small farmers were pursuing an entrepreneurial way of doing business that also provided health, quality of life, and economic benefits to communities.
The Groundwork team saw that marketing services for local food producers would be essential. Groundwork created a marketing agency and named it Taste the Local Difference (TLD). The first project, launched in 2004, was a directory of farmers that showed what they grew and where they were located.
Over the years, TLD services expanded to include both hardcopy and online directories of farmers and producers, marketing consultation, market tests, surveys, brand development, brand awareness, and directly connecting producers to markets. Many people within the Northern Michigan food and farming scene credit TLD for being central to creating one of the strongest, most vibrant local food economies in the nation, despite the area’s small year-round population.
In late 2018 the company was sold and converted to a for-profit model with the purpose of expanding throughout the state and beyond.
For more information about Taste the Local Difference, please contact Paula Martin, Community Nutrition Specialist at paula@groundworkcenter.org.
Take Action!
- Order a copy or read online the Taste the Local Difference guide to local food.
- If you are in the food business, tap into the TLD marketing services to build your business.
- Shop local foods whenever and wherever you can!
GET INVOLVED!
Resources
WHAT'S HAPPENING NOW?
Taste the Local Difference News
TLD gets an upgrade
Taste the Local Difference (TLD) has had a decade of success connecting farmers with consumers. The TLD Food & Farm Guide is the iconic symbol of our small-farm community in northwest Michigan. In annual, pocket-sized, editions, it has listed a growing number of farms and food system partners. This year, we’re taking the successes of TLD and giving them an upgrade.
Double Up Food Bucks give needy a leg up
The statewide, nonprofit program helps financially struggling families eat healthy while supporting business for farmers. It doubles the money that people who receive SNAP Bridge Card assistance (food stamps) have to spend with local farmers at farmers markets. That means it’s helping federal dollars governed by the Farm Bill have much more of an impact on local farm economies than, say, the grocery section at Walmart.
Central Grade Youth Garden: A Planting Party
Despite chilly temperatures and the constant threat of rain from the dark skies, Central Grade School was buzzing with activity on June 2nd as teachers and faculty, parents, and students came together to celebrate their new school garden and participate in some spring planting.